What services should I offer in my beauty salon?

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Considering I’m launching a beauty salon in an urban area with high competition, and my target demographic consists of young professionals (25-45) seeking efficient yet premium experiences, what services should I prioritize? I have three treatment rooms, a dedicated nail station, and plan to incorporate sustainable and vegan skincare lines. With limited space, which core offerings should I emphasize to maximize revenue while differentiating from salons adjacent to mine that focus on traditional haircuts? Additionally, should I include add-on services like brief express manicures during lunch hours or curated subscription packages to foster loyalty, and how would these align with rising trends in self-care and holistic wellness in the beauty industry?

Hair Services

  1. Cuts and Styling
    • Haircuts (women, men, children)
    • Blow-drying, flat iron styling, and curling
    • Updos (formal events, weddings)
    • razor cuts, point cuts, and texturizing
  2. Color and Highlights
    • Full head color, root touch-ups
    • Highlights, balayage, ombre, and partial highlights
    • Bleach and tone services
    • Creative color (pastels, neon)
    • Hair glossing and glazing
  3. Chemical Treatments
    • Keratin smoothing (Brazillian blowout)
    • Perms and digital perms
    • Straightening (Japanese thermal reconditioning)
  4. Extensions
    • Tape-in, clip-in, and fusion extensions
    • Weaves and wigs (styling and customization)
  5. Hair Removal
    • Eyebrow shaping (waxing, threading, trimming)
    • Facial waxing (upper lip, chin, cheeks)
    • Body waxing (bikini, legs, arms, underarms)

Skin Services

  1. Facials
    • Basic cleansing, exfoliation, hydration, and moisturizing
    • Anti-aging (retinol, peptides, hyaluronic acid)
    • Acne treatment (salicylic acid, extractions)
    • Brightening (vitamin C, kojic acid)
    • LED light therapy
    • Microdermabrasion and dermaplaning
  2. Chemical Peels
    • Superficial (glycolic, lactic acid)
    • Medium (TCA, Jessner)
    • Deep (phenol)
  3. Body Treatments
    • Body scrubs (salt, sugar, coffee)
    • Body wraps (detox, cellulite-reduction, hydrating)
    • Sunless tanning (spray tan, airbrush)
  4. Laser Treatments
    • Laser hair removal
    • Skin rejuvenation (fractional laser, IPL)
    • Tattoo and scar removal
  5. Permanent Makeup
    • Eyebrow microblading
    • Eyeliner and lip color tattoos
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Nail Services

  1. Manicures
    • Classic, gel, Shellac, and dip powder
    • Paraffin wax treatments
    • Gel extensions and builder gel
    • Nail art (hand-painted, 3D designs, decals)
  2. Pedicures
    • Standard, gel, and Shellac pedicures
    • Hot stone and aromatherapy
    • Fish spa (Garra rufa exfoliation)
  3. Nail Enhancements
    • Acrylic and hard gel overlays
    • Nail tips and forms
    • Repairs and fills
  4. Specialty
    • Nail repairs (split, cracked, broken)
    • Callus removal and foot scrubs

Eyelash and Brow Services

  1. Eyelash Extensions
    • Classic_volume, hybrid, and mega-volume
    • Lifting (eyelash perm)
    • Tinting (black, brown, blue-black)
  2. Brow Services
    • Threading, waxing, and tweezing
    • Lamination (straightening/texture)
    • Henna and tinting
    • Microblading

Massage and Body Treatments

  1. Massage Therapy
    • Swedish, deep tissue, hot stone
    • Sports, prenatal, and trigger point
    • Reflexology and aromatherapy
  2. Body Contouring
    • Cavitation, radiofrequency
    • Body wraps and sculpting
  3. Hydrotherapy
    • Sauna and infrared steam baths

Makeup Services

  1. Application
    • Daily and evening wear
    • Bridal, prom, and event makeup
    • Editorial/fashion and stage makeup
    • Airbrush makeup (HD, full body)
  2. Lash/Brow Tinting
    • Semi-permanent dye for lashes/brows

Specialty Add-Ons

  • Ear Piercing (cartilage,lobes)
  • Teeth Whitening (LED-activated gel)
  • Hair and Scalp Treatments
    • Scalp detox and deep-conditioning
    • Hair loss treatments (PRP, microneedling)
  • Membership Programs (loyalty discounts for regulars)
  • Gift Certificates (packages for men/women)

Packages and Bundles

  • "Bridal Package" (hair, makeup, nails)
  • "Relaxation Escape" (facial + massage)
  • "Ultimate Grooming" (hair, skin, nails)